Iphone 3Gs

Well, I really expected much more from the new Iphone. Actually... there is not much new to talk about...

The name, 3Gs, does not let much to imagination: refurbishing the old model, instant success, money maker. Nothing really new on the hardware side apart from fixing some important flaws; however, the main focus and effort, as we all imagined after the new features and enhancements of the iPhone O.S. 3.0, is situated on the apps and SW possibilities of the phone.

It was, somehow, expected. What started as a marginal side-project of Jobs in his mobile platform has shaken the whole industry, tearing apart competitors and becoming the main competitive advantage of the iPhone: who else can provide 50.000 applications to complement a mobile phone? Luckily, Apple was fast to spot it and gave maximum priority on working for developers, releasing early versions and helping them to build their precious walled garden.

Let's return to the HW to see what has changed:

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The camera, one of the weakest points of the iPhone, has been renewed. A 3 megapixel camera, incredibly advanced when talking about fridges and dishwashers, allows also video recording -and Apple entered in the XXI Century!!.

Impressive again the SW capabilities; the features of choosing the object of focus in the camera or trimming videos "on the fly" show how iPhone can leverage the 3.0 O.S. and opens the path for future enhancements in developing apps and the O.S.


A digital compass complements the built-in GPS and the use of Google Maps. It is nice to know in which direction are you heading to, although (in my opinion) it is a minor improvement.

Other HW improvements are the increase in capacity (only models of 16 and 32 GB), battery life (if I were you, I wouldn't count on it) and the connectivity, i.e. with the Nike+ sensor.

However, and here you can really see the improvements, what offers the phone regardless of its version is amazing. Using the enhanced processing performance, the iPhone 3Gs can make the user experience even better when using features as Voice Control (long time ago I stopped believing in voice and speech recognition... let's see), the necessaries ctrl+c, ctrl+x and ctrl+v (copy, cut, paste), searches, voice memo, landscape keyboard, accesibility, Internet tethering...

As a conclusion, Apple clearly hasn't reinvented itself nor the iPhone, but has given the community of developers - its real competitive advantage - the tools to maintain the app offering leadership, to nurture their imagination and innovation... and giving the possibility to monetize their creativity, of course. Many things to do. Only 50.000 apps. Do you want to enter in the iPhone 3Gs world?