Hi all! I have made a little research of the US mobile Industry market in 2008 for Advanced Marketing. I hope you enjoy it!
The penetration rate has grown up to 86.1%, what means that there were 261.5 million subscribers in total. For the sake of the explanation (and lack of time), data from US Virgin Islands and Puerto Rico are left out.
Virgin Mobile US, owned by Virgin Group and Sprint Nextel Corporation, has experienced a steady growth since it was created, reaching 5.38 million subscribers, or a 2.05% market share (December 2008). It has to be taken into account that Helio's clients are being counted (Helio is a $39M acquisition made in June 2008).
Virgin is still partnering with Kyocera offering its phones, although LG, Samsung and UTStarcom phones have been introduced. Another interesting breakthrough has been the addition of text messaging packs and an unlimited plan (between Virgin mobiles and to every mobile in non-peak hours).
Nowadays, Virgin is the 7th mobile operator by number of subscribers in the US. To fully understand its position, nevertheless, is essential to show data from the 6 biggest players in the US industry:
1. Verizon Wireless (including Alltell): 83.7 million subscribers. 32% market share.
2. AT&T Mobility (currently acquiring Centennial Communications): 77 million subscribers. 29.45% market share.
3. Sprint Nextel (includes Sprint Network, Nextel Network, Boost Mobile Prepaid): 50.7 million subscribers. 19.38% market share.
4. T-Mobile: 32.8 million subscribers. 12.54% market share.
5. TracFone Wireless (includes NET10): 11.2 million subscribers. 4.28% market share.
6. US Cellular: 6.17 million subscribers. 2.36% market share.
Apart from this 6 companies and Virgin Mobile, there are only two mobile operators that have more than a million subscribers: MetroPCS (similar numbers to those of Virgin) and Cricket (3.84 million subscribers).
Online resources used:
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