Book Marketing!

Book promotions is something that is not very common. It is something reduced to some authors as Tom Clancy, Patricia Cornwell or Stephen King, really well-known best-sellers that assure big success with their new books. But with innovative and marketing-oriented writers as James Patterson, new ways of promoting a book have been searched. Some are really new and fascinating, as book trailers.

We talked about book trailers in the Business Models Analysis classes as a new way to develop book consumption. But some concerns were also spotted:

• Wouldn't it spoil actual customers?
• Wouldn't it change the preferences of possible book buyers? Attracting customers by making them actually SEE something that takes place in the book... maybe is counter-productive, making them go to the cinema to see a film, to have a visual experience. Or not?
  

Well, in my opinion, the answer is clear: NO. It is not only something that the industry is doing in order to lose money. It is becoming more and more popular (as we can see in TrailerSpy or in BookScreening) because, in some cases, it really works!!

I would like to attract your attention at Sherrilyn Kenyon and her Dark Hunter series. It takes the concept to the limit:



What can it bring in terms of sales increases? Let me show you some of the comments:

I pictured Ash differently but he's still hot. No wonder Artemis is crazy about him. Hate her...

omg the book made me cry

dear god, this book was amazing! the first part was awesommmmmee! the 2nd, woow!

It is more than a preview, more than a promotion. It is a new way of discovering the book for new readers AND a meeting point for the traditional readers where they can exchange opinions and act (maybe without knowing it) as evangelizers. Moreover, it sparks fan's creativity, making them come up with new videos (and viral customer-driven marketing) of their beloved saga:



New ways of using new channels... I think it is really innovative and useful. Will it be the future, or just another distraction? Place your bets!!!